top of page
ZubiLogo_2x.png
Image by Imam Kurniawan

Real Gold. Real You.

Gold Useful Information

Abstract Bokeh Light Background

Why Invest in Gold: A Comprehensive Guide

Gold has been a store of value for centuries, and in today’s modern financial landscape, it remains a crucial component of many investment portfolios. Here’s a detailed guide on why you should consider investing in gold:

Why Invest in Gold
  • Historical Stability: Gold has maintained its value over long periods of time. Unlike paper currencies, which can be affected by inflation, deflation, or government policies, gold’s value tends to remain relatively stable.

  • Inflation Hedge: Gold is often considered an effective hedge against inflation. When the value of currency decreases due to rising prices, the value of gold typically remains steady or even increases.

  • Diversification: Including gold in your investment portfolio can help spread risk. It often moves inversely to stocks and bonds, providing a counterbalance during economic downturns.

  • Safe Haven Asset: During times of economic uncertainty or geopolitical turmoil, investors tend to flock to gold. It is seen as a safe asset that retains its value, providing stability in turbulent times.

  • Liquidity: Gold is highly liquid, meaning it can be quickly converted to cash or other assets. It can be easily sold in various forms, including bars, coins, or Jewellery.

  • Tangible Asset: Unlike stocks, bonds, or other financial assets, gold is a tangible asset that you can physically possess. This provides a sense of security and control over your investment.

  • No Default Risk: Unlike bonds or other fixed-income securities, gold doesn’t have a credit risk because it doesn’t rely on any individual or institution for payment.

  • Global Acceptance: Gold is recognized and accepted worldwide. Its value is consistent across borders, making it a universal form of currency.

  • Supply Constraints: The supply of gold is limited. New gold production is relatively stable and doesn’t experience rapid inflation, which can occur with paper currencies.

  • Portfolio Protection: In addition to diversification, gold can act as a buffer against extreme market events. It has a low correlation with other asset classes, providing added protection to your portfolio.

  • Long-Term Wealth Preservation: Many individuals and families use gold as a means of passing wealth from one generation to the next. Its enduring value makes it a reliable form of long-term wealth preservation.

  • Central Bank Reserves: Central banks around the world hold significant reserves of gold. This underscores its importance as a trusted form of wealth.
     

It’s important to note that while gold offers numerous advantages as an investment, it also carries risks. Like any asset, its value can fluctuate, and past performance is not indicative of future results. Therefore, it’s advisable to consult with a financial advisor before making any significant investment decisions.
 

In conclusion, gold’s historical stability, inflation-hedging properties, diversification benefits, and global acceptance make it a valuable addition to a well-rounded investment portfolio. It serves as a reliable store of value and provides protection against economic uncertainties.

Image by Aslı Yaren Peker
Terms commonly used in the world of Jewellery

Buying gold jewellery is an investment in beauty and value. However, it can be a significant financial decision, and it’s important to approach it with knowledge and consideration. Here are detailed tips to guide you through the process:
 

  • Alloy: A mixture of metals, often used to increase durability or modify the color of the metal.

  • Asscher Cut: A square-shaped diamond cut with cropped corners, giving it an octagonal appearance.

  • Baguette: A small, rectangular-shaped diamond or gemstone often used as accents in Jewellery.

  • Bezel Setting: A setting where a metal rim encircles the stone, holding it in place.

  • Carat: A unit of measurement for gemstones, equal to 200 milligrams. It determines a stone’s weight.

  • Clarity: Refers to the presence of internal or external flaws (inclusions or blemishes) within a gemstone.

  • Culet: The small facet at the bottom of a diamond’s pavilion, which prevents the point from being too sharp.

  • Cut: The angles and proportions at which a diamond or gemstone is shaped; affects its brilliance and sparkle.

  • Emerald Cut: A rectangular or square-shaped cut with cut corners, resembling an emerald.

  • Facet: Flat, polished surfaces on a gemstone that contribute to its brilliance and sparkle.

  • Fluorescence: A phenomenon where a diamond emits a visible glow when exposed to ultraviolet light.

  • Inclusion: Internal flaws or imperfections within a gemstone, which can affect its clarity.

  • Karats (K): A unit of measurement for gold purity. Pure gold is 24 karats, while alloys have lower karat values.

  • Luster: The way light reflects off the surface of a gemstone.

  • Marquise Cut: An elongated, boat-shaped diamond with pointed ends.

  • Pave Setting: A setting where small diamonds are set closely together to give the appearance of a continuous surface of diamonds.

  • Prong Setting: A setting where metal claws (prongs) secure a gemstone in place.

  • Refraction: The bending of light as it passes through a gemstone, affecting its brilliance.

  • Rivière Necklace: A necklace featuring a single strand of gemstones, often diamonds, of the same size and cut.

  • Solitaire: A piece of Jewellery featuring a single gemstone, typically a diamond, set alone in a ring or pendant.

  • Tarnish: A darkening or discoloration of metal due to exposure to air, moisture, or chemicals.

  • Tennis Bracelet: A flexible bracelet featuring a continuous row of small, closely-set gemstones.

  • Vermeil: A type of gold-plated silver, where a thick layer of gold is applied over sterling silver.

  • Zirconia (CZ): A synthetic cubic crystalline form of zirconium dioxide, often used as a diamond simulant.
     

Understanding these terms can help you make informed decisions when purchasing or discussing Jewellery. It’s essential to have a good grasp of these terms to ensure you get exactly what you’re looking for in a piece of Jewellery.

Jewelry Appraisal
Tips for Purchasing Jewellery

Buying gold jewellery is an investment in beauty and value. However, it can be a significant financial decision, and it’s important to approach it with knowledge and consideration. Here are detailed tips to guide you through the process:
 

  • Set a Budget: Determine how much you’re willing to spend. This will help narrow down your options and prevent overspending.

  • Understand Purity and Hallmarking: Pure gold is too soft for jewellery, so it’s mixed with other metals. The purity is indicated in karats. For instance, 24K gold is pure, while 18K is 75% pure. Look for hallmarking to ensure authenticity.

  • Choose a Reputable Jeweller: Opt for established jewellers with a good reputation. They are more likely to sell genuine and high-quality pieces.

  • Consider Your Style: Think about your personal style and preferences. Are you looking for a traditional design, a modern piece, or something versatile that can be worn on various occasions?

  • Check for Certification: Reputed jewellers provide a certificate of authenticity. This document includes details about the gold’s weight, purity, and value.

  • Inspect Craftsmanship: Examine the piece for craftsmanship. The joints should be well-finished, stones securely set, and the overall design should be appealing.

  • Inspect Craftsmanship: Examine the piece for craftsmanship. The joints should be well-finished, stones securely set, and the overall design should be appealing.

  • Choose the Right Karat: Higher karat gold (like 22K or 24K) is softer and more prone to scratches. If you want durability, opt for lower karats like 18K or 14K.

  • Consider Stones and Gems: If the jewellery includes gemstones, ensure they are of good quality and securely mounted. Check for any visible flaws or inclusions.

  • Try Before You Buy: Always try on the piece before purchasing to ensure it fits comfortably and complements your appearance.

  • Know the Return Policy: In case you’re not satisfied with the purchase, understand the return policy of the jeweller.

  • Ask About After-Sales Services: Inquire if the jeweller offers services like cleaning, resizing, or repairs. This can be important for maintenance.

  • Keep the Invoice and Certificate: Retain the original purchase invoice and certificate for future reference or if you decide to resell the jewellery.

  • Consider the Resale Value: Gold jewellery holds its value well, but the resale value can vary based on factors like design, craftsmanship, and market conditions.

  • Check for Allergies: If you have sensitive skin, ensure that the jewellery doesn’t contain any metals that may cause an allergic reaction.

  • Insure Your Investment: Consider getting insurance coverage for your valuable jewellery to protect against loss or theft.
     

Remember, buying gold jewellery is not just an investment; it’s a reflection of your taste and style. Taking the time to make an informed decision will ensure that your purchase brings you joy and value for years to come.

Image by Zlaťáky.cz
Dispelling Common Misconceptions about Gold Purchases

Gold has held a special place in human history for centuries. It’s been a form of currency, a symbol of wealth, and an investment asset. However, there are several misconceptions surrounding gold purchases that need to be addressed. Let’s delve into these misconceptions and clarify the facts:
 

Misconception: Gold is Only for the Wealthy

Fact: While gold is often associated with wealth, it’s accessible to a wide range of investors. You can start with small denominations like coins or even gold-backed ETFs.
 

Misconception: Gold is a Risk-Free Investment

Fact: While gold has historically been stable, it’s not entirely risk-free. Its price can fluctuate due to various factors like economic conditions, geopolitical events, and market sentiment.
 

Misconception: Buying Jewellery is the Best Way to Invest in Gold

Fact: While buying Jewellery is one way to own gold, it’s not the most efficient from an investment perspective. Jewellery often includes craftsmanship costs, and reselling it may not fetch the full value of the gold.
 

Misconception: Gold is the Best Investment for Everyone

Fact: The suitability of gold as an investment depends on individual financial goals, risk tolerance, and overall investment strategy. It’s one component of a diversified portfolio, but not the sole solution.

Misconception: Gold Prices Always Rise

Fact: While gold has shown long-term appreciation, it doesn’t always rise in value. It’s subject to market conditions, and short-term fluctuations are normal.

Misconception: Gold Coins are Always More Expensive than Bars

Fact: The price of gold coins and bars depends on factors like weight, purity, and manufacturing costs. In some cases, coins can be more cost-effective than bars.
 

Misconception: Gold is an Income-Generating Asset

Fact: Unlike dividend-yielding stocks or bonds, gold doesn’t generate regular income. Its value lies in capital appreciation over time.
 

Misconception: All Gold is Created Equal

Fact: Gold comes in various purities and alloys. Understanding factors like karats in Jewellery or fineness in bars is crucial for evaluating its value.
 

Misconception: You Must Buy Physical Gold

Fact: While owning physical gold is an option, there are other ways to invest, such as gold-backed ETFs, mutual funds, and mining stocks. These can provide exposure to gold without the need for storage and security concerns.
 

Misconception: Gold is a Short-Term Investment

Fact: Gold is often seen as a long-term investment and a store of value. It’s particularly effective in preserving wealth over extended periods.
 

It’s crucial to approach gold purchases with a clear understanding of its role in your overall financial strategy. While it offers several advantages, it’s not without risks, and its performance can be influenced by a variety of external factors. Consulting a financial advisor can provide tailored advice based on your individual circumstances.

Recommend Us through Your Google Rating

Zubi Gold

Centre Square Mall

Ground Floor, Centre Square Mall, Mahatma Gandhi Rd, opp. Levi’s, Shenoys, Kochi, Ernakulam, Kerala 682035

M5 Mall, Electronic City

LGF K6, M5 Ecity Mall, Plot No 1, opp. to Electronic City Flyover, BTM Phase 1, Phase II, Electronic City, Bengaluru, Karnataka 560100

  • Instagram
  • Snapchat
  • Facebook
  • X
  • Youtube

© 2025 by Zubi Gold
All Rights Reserved.

bottom of page